BUSINESS PLANS

Comprehensive Business Plan for Car Wash

nairaideas.com car wash

TABLE OF CONTENT

EXECUTIVE SUMMARY
BUSINESS OVERVIEW
THE BUSINESS OPPORTUNITY
THE MARKET
THE COMPETITION
THE MARKETING STRATEGY
THE MANAGEMENT TEAM
1 THE BUSINESS
1.2 VISION STATEMENT
1.3 MISSION STATEMENT
1.4 VALUES AND PRINCIPLES
2.0 EXTERNAL ENVIRONMENT ANALYSIS
2.1 POLITICAL
2.2 ECONOMIC
2.3 SOCIAL
2.4 TECHNOLOGICAL
2.5 LEGISLATIVE
2.6 ENVIRONMENTAL
3.0 INDUSTRY ANALYSIS
3.1 OVERVIEW
3.2 MAJOR PLAYERS IN THE INDUSTRY
3.3 BARRIERS TO ENTRY
3.4 KEY SUCCESS FACTORS
4.0 MARKET ANALYSIS
4.1 MARKET SEGMENTS
4.1.1 INDIVIDUALS
4.1.2 BUSINESSES
4.2 NEEDS AND PREFERENCES
4.2.1 INDIVIDUALS
4.2.2 BUSINESSES
4.3 TARGET MARKET
5. COMPETITION ANALYSIS
5.1 DIRECT COMPETITION
5.1.1 ABC CAR WASH SERVICES
5.1.1.1 ADVANTAGES
5.1.1.2 DISADVANTAGES
5.2 INDIRECT COMPETITION
6. INTERNAL ENVIRONMENT ANALYSIS
7. SWOT ANALYSIS
7.1 STRENGTHS
7.2 WEAKNESSES
7.3 OPPORTUNITIES
7.4 THREATS
7.5 ACTIONS TO BE TAKEN
8. BUSINESS STRATEGY
8.1 LONG TERM STRATEGIES
8.2 MEDIUM TERM STRATEGIES
8.3 SHORT TERM STRATEGIES
8.4 FUNCTIONAL STRATEGIES
8.4.1 FINANCIAL STRATEGIES
8.4.2 MARKETING STRATEGIES
8.4.3 OPERATIONAL STRATEGIES
8.4.4 LEARNING AND DEVELOPMENT STRATEGIES
9.0 MARKETING PLAN AND STRATEGY
9.1 MARKETING AVENUES FOR THE CAR WASH BUSINESS
9.1.1 ADVERTISING AND PROMOTION
9.1.2 DIRECT MAILING
9.1.3 NEWS LETTERS
9.1.4 MAJOR BILLBOARD/ SIGNAGE
9.1.5 DIRECTORY LISTINGS
9.1.6 BUSINESS WEBSITE
9.1.7 OTHER MARKETING AVENUES
9.2 PRICING
9.2.1 EXTERIOR CLEANING
9.2.2 INTERIOR CLEANING
10. HUMAN RESOURCE PLAN
10.1 ORGANIZATIONAL STRUCTURE
10.2 ROLES AND RESPONSIBILITIES
10.2.1 GENERAL MANAGER
10.2.2 FINANCE AND ADMINISTRATION OFFICER
10.2.3 SALES AND MARKETING OFFICER
10.2.4 CLEANING SUPERVISOR (EXTERIOR CLEANING)
10.2.5 CLEANING SUPERVISOR (INTERIOR CLEANING)
11. TECHNICAL AND OPERATIONAL PLAN
11.1 LAYOUT OF THE BUSINESS PREMISES
11.2.1 MANAGEMENT INFORMATION SYSTEM
11.2.2 ACCOUNTING SYSTEM
11.2.3 PERFORMANCE MANAGEMENT SYSTEM
11.3 INTERNAL CONTROLS
11.3.1 RECEIPTS
11.3.2 PAYMENTS
11.3.3 REVENUE RECEIVED
12. MONITORING AND EVALUATION PLAN
13. FINANCIAL PLAN AND STRATEGY
13.1 ASSUMPTIONS
13.2 CAPITAL EXPENDITURE
13.3 AVERAGE MONTHLY COST – CLEANING MATERIAL AND CHEMICALS
13.4 AVERAGE MONTHLY OPERATING EXPENDITURE
13.5 CASH FLOW FORECAST
13.6 INCOME STATEMENT FORECAST
13.7 BALANCE SHEET FORECAST
13.8 RATIO ANALYSIS
13.9 BREAK EVEN ANALYSIS
13.10 SENSITIVITY ANALYSIS
14. RISKS AND ISSUES
15. ACTION PLAN


EXECUTIVE SUMMARY

BUSINESS OVERVIEW
AutoCare Car Wash Services is a start-up business that will specialize in the provision of professional automated motor vehicle exterior and interior washing services. The business will provide unique car cleaning services as it will make use of trained staff and the latest automated car cleaning equipment and products. This will ensure that customers are provided with the peace of mind they deserve and comfort in knowing that their motor vehicles are well looked after. The business will generate revenue through the provision of car wash services, sale of car care products and the sale of snacks and refreshments.

This exciting business is the brainchild of a passionate, dedicated and committed entrepreneur, Michael. The entrepreneur have been informally hand washing motor vehicles and have decided to take the business a step further by formalizing it. Having run the business informally, Michael has developed value laden relationships with his clientele and these will certainly come on board upon launching the newly formalized business. He fully understands the needs and preferences of his customers. Moreover, he is aware of the competition and how to go about combating it.

The business will be based in Lagos state, Nigeria. The business will be located next to XYZ filling station along ABC road. This is a prime area that attracts a lot of motorists. Over 300 motorists a day stop over at XYZ filling station. The filling station is located next to two prominent malls in the state. A survey conducted by Michael revealed that 90% of these motorists would find a car wash business to be of the essence.

About the author

Sandra Chinedu

Chinedu Sandra is an Entrepreneur within the I.C.T space and loves blogging. She is on the Honour list of GEM, a World Bank Project for start-ups in Africa.

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