Comprehensive Business Plan Plan for Garri Processing and Packaging


1.0 Executive Summary. 1

1.1 Objectives. 2

1.2 Mission. 2

1.3 Keys to Success. 2

2.0 Company Summary. 2

2.1 Company Ownership. 2

3.0 Products. 4

4.0 Market Analysis Summary. 4

4.1 Market Segmentation. 5

4.2 Target Market Segment Strategy. 6

4.3 Industry Analysis. 6

4.3.1 Competition and Buying Patterns. 7

5.0 Strategy and Implementation Summary. 7

5.1 SWOT Analysis. 7

5.1.1 Strengths. 7

5.1.2 Weaknesses. 7

5.1.3 Opportunities. 8

5.1.4 Threats. 8

5.2 Competitive Edge. 8

5.3 Marketing Strategy. 8

5.4 Sales Strategy. 8

5.5 Milestones. 11

Chart: Milestones. 11

6.0 Management Summary. 12

6.1 Personnel Plan. 12

7.0 Financial Plan. 12

7.1 Start-up Funding. 13

7.2 Break-even Analysis. 14

7.3 Projected Profit and Loss. 15

7.4 Projected Cash Flow.. 18

7.5 Projected Balance Sheet 19

1.0 Executive Summary

Emmanuel Farms is a farm project located Akure LGA, Ondo state. The company is seeking funding of N 3, 000,000 (3 million naira) for immediate cultivation of the land, building and purchase of Cassava stems and other assets necessary for their Cassava cultivation and garri processing operation. The company will be the only farm in the area to provide the local community with organically grown vegetables.

During the Year 1 start-up phase, Emmanuel Farms will require a period of time to raise and cultivate the products the company intends to market for sale. As soon as the company has accumulated sufficient product to sell, Emmanuel Farms will establish a customer base at local point of sale in Akure. The projected Profit and Loss for Year 2 and Year 3 for Emmanuel Farms reflects the company operating at the expected full capacity. After the demand of this market has been adequately serviced, Emmanuel Farms plans to consider expanding operations by including various other venues to market their Garri including but not limited to obtaining shelf space at small local markets and stores businesses within Akure and possibly expanding the product line to include fufu processing.


About the author

Sandra Chinedu

Chinedu Sandra is an Entrepreneur within the I.C.T space and loves blogging. She is on the Honour list of GEM, a World Bank Project for start-ups in Africa.

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