Comprehensive Business Plan for Poultry Business

TABLE OF CONTENTS

1. Executive summary…………………………………………………………………………………
2. External environment Analysis………………………………………………………………..
3. Industry Analysis……………………………………………………………………………………..
4. Market Analysis……………………………………………………………………………………….
5. Internal environment Analysis…………………………………………………………………
6. SWOT Analysis…………………………………………………………………………………………
7. Strategic Intent………………………………………………………………………………………..
8. Project strategies…………………………………………………………………………………….
9. Human resources plan…………………………………………………………………………….
10. Technical and operational plan……………………………………………………………….
11. Marketing plan……………………………………………………………………………………….
12. Risk Analysis…………………………………………………………………………………………..
13. Financial projection………………………………………………………………………………..
14. Conclusion……………………………………………………………………………………………….

• EXECUTIVE SUMMARY

Overview:

ABC poultry business is the vision of a passionate, committed and enthusiastic entrepreneur, Mr. A. This poultry farm came into existence to promote the creation of jobs for women and young people, economic development and poverty alleviation. This venture is a medium scale poultry that will specialise in the production and sale of eggs, old layers and in the long run chicken feed processing/sales. The farm will start out with the purchase of ready to lay chickens and raise them through their productive cycle. The owner has already identified a suitable location for the business. This business shall be based in Abuja, Nigeria.