Comprehensive Business Plan for Vegetable Farming

1.0 Executive Summary. 1

1.1 Objectives. 2

1.2 Mission. 2

1.3 Keys to Success. 2

2.0 Company Summary. 2

2.1 Company Ownership. 2

3.0 Products. 4

4.0 Market Analysis Summary. 4

4.1 Market Segmentation. 5

4.2 Target Market Segment Strategy. 6

4.3 Industry Analysis. 6

4.3.1 Competition and Buying Patterns. 7

5.0 Strategy and Implementation Summary. 7

5.1 SWOT Analysis. 7

5.1.1 Strengths. 7

5.1.2 Weaknesses. 7

5.1.3 Opportunities. 8

5.1.4 Threats. 8

5.2 Competitive Edge. 8

5.3 Marketing Strategy. 8

5.4 Sales Strategy. 8

5.5 Milestones. 11

Chart: Milestones. 11

6.0 Management Summary. 12

6.1 Personnel Plan. 12

7.0 Financial Plan. 12

7.1 Start-up Funding. 13

7.2 Break-even Analysis. 14

7.3 Projected Profit and Loss. 15

7.4 Projected Cash Flow.. 18

7.5 Projected Balance Sheet 19




1.0 Executive Summary

Dausayi Farmers Development Association is a farm project located in Gyaza Kankia LG katsina state. The company is seeking funding of N 15, 000,000 _fifteen million naira) for immediate irrigation, cultivation of the land, building and purchase of seedlings and other assets necessary for their tomatoes, pepper and onion farming operation. The company will be the only farm in the area to provide the local community with organically grown vegetables.


During the Year 1 start-up phase, Dausayi Farmers Development Association will require a period of time to raise and cultivate the products the company intends to market for sale. As soon as the company has accumulated sufficient product to sell, Dausayi Farmers Development Association will establish a customer base at local point of sale in Nigeria. The projected Profit and Loss for Year 2 and Year 3 for Dausayi Farmers Development Association reflects the company operating at the expected full capacity. After the demand of this market has been adequately serviced, Dausayi Farmers Development Association plans to consider expanding operations by including various other venues to market their tomatoes, onions and pepper including but not limited to obtaining shelf space at small local markets and stores businesses within the Katsina state and possibly expanding the product line to include rice and Soybeans.

About the author

Sandra Chinedu

Chinedu Sandra is an Entrepreneur within the I.C.T space and loves blogging. She is on the Honour list of GEM, a World Bank Project for start-ups in Africa.

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