TABLE OF CONTENT
1.1 External and Environmental analysis
1.2 INDUSTRY ANALYSIS
1.3 MARKET ANALYSIS
1.4 COMPETITION ANALYSIS
1.5 INTERNAL ENVIRONMENTAL ANALYSIS
1.6 SWOT ANALYSIS
5.0 MARKETING PLAN
6.0 TECHNICAL REVIEW
7.0 RISK ANALYSIS
8.0 FINANCIAL PROJECTION
EMMANUEL FARM is a registered one man entity owned and managed by Mr Emmanuel, a committed and enthusiastic entrepreneur. This strategic business plan was drawn up to assist him start his business which will specialise in the rearing and selling of goat and related by-products. Mr Emmanuel has a good knowledge of Marketing and Business Management. These qualities will be beneficial to this business. The entrepreneur intends to add unto his skills and competencies by undergoing trainings on goat husbandry with a recognized training center or Agricultural institution.
The potential and wholesomeness of goat rearing cannot be overstated as it is an essential source of benefits such as the following: meat, milk, skins, fibre (in some cases), horns and offal. Goat rearing also outlooks essential by-products such as dung which is used in fuel production as well as bio gas production. Indirect benefits of goat rearing encompass weed control and many others. The entrepreneur understands the full potential of goat rearing and is ready to fully exploit the business opportunity. Mr Emmanuel believes in his business and is confident that Emmanuel Farm will contribute towards job creation, self reliance, economic development and poverty reduction, to mention a few principle ones.
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