Standard Provision store Business plan

Standard Provision store Business plan

1.0 Executive Summary


FUTUDOU VENTURES is a small town provision and grocery retail establishment located at Jalingo, Taraba State, Nigeria. Being a sole community provider, the market offers grocery products to the local community and surrounding area of approximately 100,000 citizens.  Often referenced as a pillar of the community, the community’s viability is dependent upon the success of their local market.  Without a successful pillar, such as the market, the community would falter and gradually deteriorate.  It has been frequently referenced that a healthy community is dependent upon the success of its businesses.


The market is seeking grant/loan funding to assist with greater development efforts and to provide opportunities for further growth. This funding will provide the necessary first steps for improving and expanding the services and enhancing the markets continued success in the community.


Prior to March 1, 2020, annual sales of the provision topped N100,000 with net incomes of approximately N200,000.  With only minor enhancements to the market and the addition of product, annual sales have topped N500,000 and net income has grown to over N1,000,000 annually.  The community has responded positively to minor changes to the market and continues to praise the owners for providing them with a provision store with choice goods.


FUTUDOU VENTURES is anticipating the receipt of funding in the amount of N10,000,000 (Ten million naira) in the 3rd or 4th quarter of 2021 to finance the upgrades and additions to the market.


1.0 Executive Summary. 1

Chart: Highlights 2

1.1 Objectives 2

1.2 Mission. 2

1.3 Keys to Success 3

2.0 Company Summary. 3

2.1 Company Ownership. 3

2.2 Company History. 3

Table: Past Performance. 4

Chart: Past Performance. 5

3.0 Products and Services 5

4.0 Market Analysis Summary. 6

4.1 Market Segmentation. 6

Table: Market Analysis 7

Chart: Market Analysis (Pie) 8

4.2 Target Market Segment Strategy. 8

4.3 Service Business Analysis 9

4.3.1 Competition and Buying Patterns 9

5.0 Web Plan Summary. 11

5.1 Website Marketing Strategy. 11

5.2 Development Requirements 11

6.0 Strategy and Implementation Summary. 11

6.1 SWOT Analysis 12

6.1.1 Strengths 12

6.1.2 Weaknesses 12

6.1.3 Opportunities 12

6.1.4 Threats 13

6.2 Competitive Edge. 13

6.3 Marketing Strategy. 13

6.4 Sales Strategy. 13

6.4.1 Sales Forecast 14

Table: Sales Forecast 14

Chart: Sales Monthly. 15

Chart: Sales by Year 15

6.5 Milestones 16

Table: Milestones 16

7.0 Management Summary. 17

7.1 Personnel Plan. 17

Table: Personnel 18

8.0 Financial Plan. 18

8.1 Important Assumptions 19

8.2 Break-even Analysis 19

Table: Break-even Analysis 19

Chart: Break-even Analysis 20

8.3 Projected Profit and Loss 20

Table: Profit and Loss 21

Chart: Profit Monthly. 22

Chart: Profit Yearly. 22

Chart: Gross Margin Monthly. 23

Chart: Gross Margin Yearly. 23

8.4 Projected Cash Flow.. 24

Table: Cash Flow.. 25

Chart: Cash. 26

8.5 Projected Balance Sheet 27

Table: Balance Sheet 27

8.6 Business Ratios 28

Table: Ratios 28


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About the author

Sandra Chinedu

Chinedu Sandra is an Entrepreneur within the I.C.T space and loves blogging. She is on the Honour list of GEM, a World Bank Project for start-ups in Africa.

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